As appropriate to the size and resources of the organization, community animal welfare needs are assessed and relevant programs (e.g., community cat management, dog overpopulation, humane education, pet therapy, human/animal bond, access to veterinary care) are identified and implemented.  

Evidence: 

• Community needs data, assessments, and/or surveys 
• Community outreach plan if available 
• Terms of reference for community outreach programs run by the organization 

Guideline: The organization could examine its own data to assess community needs (e.g., many animals admitted without identification reveals a need for outreach or education on pet identification); follow its own strategic plan; or base its outreach activities on the Five Freedoms or the elements of responsible animal ownership.