Data are collected and analyzed to identify trends or issues in the organization and/or in the community, and results are used to monitor the program, develop strategy, and manage and improve the program.

Evidence: 

• Most recent data report and analysis  
• Description of the most recent program improvement made as a result of data analysis 

Guideline: Data that could be collected include length of stay, days to adoption, intake numbers, rate of return to owner, donor appeal response rates, cruelty statistics, number of cat colonies, number of licences issued, trap-neuter-return rates, mortality rates, number of outbreaks, and animal control and bylaw enforcement data.