Why This Webinar Matters
Marketing can help animal welfare organizations strengthen community relationships, support fundraising and adoptions, recruit volunteers, and inspire action. But when time, staff and budgets are limited, knowing where to start can be challenging. This beginner-friendly recorded webinar shows you how to create a focused, realistic marketing plan that reflects your organization's priorities, audience and capacity.
Webinar Highlights
Learn how to connect your mission and organizational goals with clear marketing priorities, target audiences, messaging and achievable objectives.
Explore practical tactics, manageable timelines and simple ways to measure progress, even without a dedicated marketing team or large budget.
Discover approaches to eye-catching designs, short videos and clear captions that help your organization reach and engage the right people.
Practical Tools and Applications
Define your core message, consistent fonts and colours, and useful search keywords to help people recognize and find your organization.
Identify who you want to reach, choose the platforms that suit them, and focus your effort where it can make the greatest difference.
Develop branded templates, strong captions, clear calls to action and a manageable monthly content calendar.
Use engagement, reach, clicks, website activity and your strongest-performing content to guide realistic improvements over time.
A Practical Starting Point
Start with your brand and audience, choose a manageable number of channels, and build a repeatable approach to content and measurement. The accompanying Marketing Checklist provides a practical reference for putting these steps into action.
Ready to Get Started?
Explore practical marketing tools and approaches you can adapt to your team's time, goals and resources.
Meet Your Presenter
Communications & Animal Welfare Expert
Founder, Welfare For Animals
Ruby Leslie is the founder of Welfare For Animals (WFA), a companion animal welfare and animal training social enterprise based in Calgary, Alberta.
Active in animal welfare, conservation and advocacy since 2008, Ruby brings more than seven years of marketing experience with Canadian, multinational and international nonprofits in animal welfare, veterinary medicine and conservation. She also has more than ten years of international copywriting and editorial experience.
When she is not developing marketing strategies or supporting international animal welfare nonprofits, Ruby enjoys spending time with her two ginger rescue cats, Spark and Marmalade.
Recorded Webinar • Watch On Demand
Discover practical strategies to grow your reach, engage your community, and create an effective marketing plan — even with limited time and resources.
Watch the WebinarOn-demand access • Practical marketing strategies • Presented by Ruby Leslie
Additional Resources for Marketing, Communications and Public Relations
