Five Things You Can Do to Grow Donor Trust

Five Things You Can do To Grow Donor Trust (and raise more money)

Practical strategies to build donor trust, strengthen relationships and raise more money even with limited resources

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On Demand

Recorded Webinar

60 Minutes

Practical Fundraising Strategies

Focus

Donor Trust and Relationships

Presenters

Sara Hoshooley and Kathy Powelson

Why This Webinar Matters

Strong Fundraising Starts With Trust.

Building meaningful donor relationships does not require a large fundraising department or unlimited resources. In this recorded conversation, Sara Hoshooley and Kathy Powelson share practical lessons from Paws for Hope’s fundraising experience, including what worked, what didn’t, and how a small organization strengthened donor relationships while building a stronger culture of philanthropy.

Five Ways to Grow Donor Trust

Practical Strategies You Can Put Into Action

Be Authentic

Make donor communication feel personal. Speak with supporters, encourage two-way conversations and make it clear there are real people behind your organization.

Share Your Message

Communicate with a heartfelt, honest and friendly voice. Keep messages simple, avoid jargon and focus each communication on a clear story or message.

Know Your People

Understand how supporters came to your organization and use what you know about their relationship with you to create more relevant, personal communication.

Segment

Adapt fundraising messages for different supporter groups, including current donors, lapsed donors, monthly donors and people who have not yet made a gift.

Include Everyone

Create accessible opportunities for supporters to participate and give, while recognizing the value of every person connected to your organization.

What You’ll Take Away

Turn Relationships Into Sustainable Fundraising

Build Relationships at Scale

Learn how thoughtful communication, personalization and segmentation can help create genuine donor relationships even when your organization has limited staff.

Know Where to Invest

Explore the systems, resources and practices that supported Paws for Hope’s fundraising approach and stronger donor engagement.

Start With What You Have

Identify practical actions your organization can take now to strengthen donor trust and begin building a stronger culture of philanthropy.

Real-World Fundraising Experience

Lessons From a Small Organization With Limited Resources

Sara and Kathy take you behind the scenes of Paws for Hope’s fundraising experience, sharing successes, mistakes and practical lessons from their work. Their experience shows how authentic communication, thoughtful segmentation and an inclusive approach to fundraising can strengthen donor relationships and drive meaningful results.

Ready to Put These Strategies Into Practice?

Start Building Stronger Donor Relationships

Watch the 60-minute recorded webinar and discover practical fundraising strategies you can start applying in your organization.

Watch the Webinar

Meet Your Presenters

Fundraising Experience From the Field

Sara Hoshooley

Fundraising Associate, Paws for Hope Animal Foundation | Fundraising Consultant, Charity Shift

Sara is a fundraising professional who works with Paws for Hope and other charitable organizations. Sara and the Paws for Hope team helped the organization raise more than double its goal during its 2023 fundraising campaign. In this webinar, she shares tangible lessons that other organizations can adapt to their own fundraising programs.

Kathy Powelson

Founder and Executive Director | Paws for Hope Animal Foundation

Kathy is the founder and Executive Director of Paws for Hope Animal Foundation. Before working in animal welfare, she spent 20 years in social services and brings that experience to her work connecting animal welfare with broader community well-being. She holds a Master’s Degree in Criminology from Simon Fraser University and is a published author.

Recorded Webinar • Watch On Demand

Build Donor Trust. Strengthen Relationships. Raise More.

Discover five practical fundraising strategies you can put into action to build stronger donor relationships, deepen engagement and grow your fundraising — even with limited staff and resources.